The Direct Mail Phoenix Rises Again

Paired with the latest technology, direct mail might be your secret marketing weapon

From smartphones to smart TVs to streaming and gaming, most of us live a decidedly digital existence. Video chat and online services increasingly replace face-to-face meetings. Still, there is nothing quite like holding something physical in your hands, carrying it into the conference room to share with colleagues or slipping it inside your briefcase to peruse later. Working in concert with your integrated marketing campaign, well-executed direct mail has a tangible appeal and can attract a crowd.

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