Non-Profit Nets Fundraising Win Event Marketing

Event Marketing Nets a Win for This Non-Profit

Challenge:

The membership director of a local non-profit association came to us looking for ideas to help them raise money for their environmental protection efforts. The director was planning an event that included live auctions and she needed help getting the word out and staging the event with signage and other displays. The event was coming up quickly and she was overwhelmed with the level of detail needed to plan her event, so we met with her immediately to assure her we could help. Solution:

We provided her with a complete event marketing package that included pre‑event, at‑event and post‑event support. To promote the event, a direct mail program was implemented that included the creation and printing of invitations, save‑the‑date and reminder postcards, tickets, remittance envelopes, and sponsorship thank‑you cards for a post‑event mailing. We even helped her obtain a new, targeted mailing list of prospective supporters and saved money on postage with our full‑service mailing experience. For at‑event support, program booklets, auction cards, bidding forms, banners, posters, wayfinding and other signage were designed and created to complement the event setting. A small promotional item was gifted to each attendee to remind them of the event. To support this organization’s environmental protection efforts, many of the marketing pieces were printed on 100% recycled materials.

Results:
Planning and executing events is a tough job, but we were able to help our client make this important fund‑raising event a successful one! Attendance was better than expected and they met their fund‑raising goal. The direct mail program was very time sensitive and implementing it on time was crucial. And now, with the new acquisition of additional prospective names, the organization is well poised to stay in touch with their contacts via direct mail to encourage continued support.